The Balance of Nature Approach to Nutrition
“Thus far, research on phytonutrition has focused mostly on vitamins and other isolated chemicals,” says Dr. Douglas Howard, founder and formulator of Balance of Nature. “However, evidence suggests health benefits come from diets rich in fruits and vegetables, NOT from individual chemicals or compounds. Nutrition researchers can’t say which phytochemicals are most important. The fact is, phytochemicals work together, in concert. Phytonutrients are the color, taste, and smell of plant foods. The slightest change in their balance can offset the quality of effect it has taken nature to build.”
The magic is in the combination! And while many organizations and industries want you to believe synthetic nutrients are the same as natural nutrients from whole food sources like fruits and vegetables, that is not the truth. Within nature and the plant foods that come from it, there are many factors at play. Components interacting with others, there is a balance. Most of these interactions and processes we have yet to understand.
“They are multi-step biochemical interactions whose action is dependent upon a number of variables within the biological terrain,” says Tim O’ Shea. “Vitamin activity only takes place when all conditions are met within that environment, and when all cofactors and components of the entire vitamin complex are present and working together. . . . Vitamins cannot be isolated from their complexes and still perform their specific life functions within the cells. When isolated into artificial commercial forms, like ascorbic acid, these purified synthetics act as drugs in the body.” In other words, fractionated equals synthetic which equals crystalline which equals fake.1
The body doesn’t absorb synthetic vitamins nearly as well or as easily as fruits and vegetables in their whole form and can even cause health issues.2 Still, we need a steady supply of nutrients to function properly. The best sources are whole foods.3 Whole foods are superior to synthetic supplements due to food or nutrient synergy, the beneficial relationship between food constituents. Specific vitamins, minerals, and phytochemicals work together and interact with each other, increasing their effectiveness. And Mother Nature knows best.
For instance, one study found that the phytochemicals in apples enhanced its overall antioxidant capacity. Even though an apple has only 5 mg of vitamin C, the phytochemicals work synergistically to provide the equivalent of 1,500 mg of vitamin C in antioxidant activity.4
According to John Hopkins Medicine, half of American adults take a multivitamin or supplement regularly. Studies have found that multivitamins do not reduce the risk of heart disease, mental declines, cancer, or early death.5 6 Some supplements, like beta-carotene and vitamin E, may even negatively affect health.7 Much stronger benefits lie in eating a healthy diet, maintaining a healthy weight, and practicing a healthy lifestyle overall.8 Choose sources with whole produce to get in those vitamins, minerals, and other nutrients.
We at Balance of Nature ensure that all our products are made entirely from 100 percent natural, vine-ripened, vegan, third-party-tested, whole food. Our products are also made in America, gluten-free, and non-GMO. It is safe for all ages, even if you have diabetes. We are the only company that offers a whole food supplement without any additives, fillers, extracts, pesticides, synthetics, added sugars, added vitamins, or other chemicals.
We will never chase the latest fad. Our products and philosophies are rooted in real science. We invest substantial amounts of time and resources on research and development because we expect real results. Our products are tested and studied in independent laboratories.
We strive to make a high level of health possible for real people. We provide the highest quality products available for the best possible price. We have real people in our offices eager to answer questions and help you reach your health goals.
Our products are made from 100 percent whole, real food. Every ingredient in our products can be purchased at a grocery store. We do not add synthetic vitamins or fillers. No vitamin fortifiers, hormones, additives, preservatives, or any kind of isolates.
Real nutrition is the color, taste, and smell of whole food. Break open Balance of Nature products and experience vibrant color, clear smell, and full flavor. The best way to test these claims is to experience the difference yourself.
Balance of Nature Fruits are a blend of sixteen whole fruits including Aloe vera, apple, banana, blueberry, cherry, cranberry, grape, grapefruit, lemon, mango, orange, papaya, pineapple, raspberry, strawberry, and tomato. They taste great, just as fruit does—it's 100 percent produce! Some people chew them as a treat, or you can just swallow them with water. These fruits were carefully selected for their combined effectiveness with each other and the Balance of Nature Veggies.
Our Veggies are a blend of fifteen whole vegetables including broccoli, cabbage, carrot, cauliflower, cayenne pepper, celery stalk, garlic, kale, onion, shiitake mushroom, soybean, spinach, wheat grass, yam, and zucchini. They’re delicious sprinkled over salad, stirred into raw vegetable juice, or swallowed with water. These specific vegetables were chosen for their combined effectiveness with each other and the Balance of Nature Fruits.
In formulating Fruits & Veggies, Dr. Howard researched which fruits and vegetables, when combined, were most effective in strengthening the immune system, cell protection, and DNA repair and apoptosis (cell death).
Fiber & Spice is a blend of fiber and twelve spices. It contains whole psyllium husk, whole apple, flax seed, allspice, cardamom, cinnamon, cloves, coriander, cumin, fennel seed, fenugreek, ginger root, mustard, nutmeg, and turmeric. The intense flavors and deep color of spices are the most condensed whole food source of phytonutrients available. Delivered directly to the intestines and colon, these spices have been proven to repair and improve digestive function and decrease your risk of many lifestyle diseases.
Benefits happen on a cellular level when you consistently consume our products. Real results are taking place even before you recognize changes yourself. We encourage you to review our success stories. The best way to test these claims is to experience the difference yourself.
Numerous health benefits come from diets rich in fruits and vegetables, not from individual chemicals or compounds taken out of those foods. Consume your nutrients through whole food.
“Let food be thy medicine and medicine be they food.” —Hippocrates
 O'Shea, Tim. "Whole Food Vitamins: Ascorbic Acid Is Not Vitamin C."  Mary Jane Brown, “Synthetic vs Natural Nutrients: Does It Matter?,” Healthline (Healthline Media, August 17, 2016), https://www.healthline.com/nutrition/synthetic-vs-natural-nutrients.  Natalie Bohin, “9 Surprising Differences Of Whole Food Vitamins Vs. Synthetic Vitamins,” Sunwarrior (Sunwarrior, November 12, 2018), https://sunwarrior.com/blogs/health-hub/whole-food-vitamins-vs-synthetic-vitamins-the-difference-may-astonish-you.  dminich, “Are Food-Based Supplements Really Better than Synthetic Versions?,” Dr. Deanna Minich (FOOD & SPIRIT, LLC, March 19, 2018), https://www.deannaminich.com/are-food-based-supplements-really-better-than-synthetic-versions/.  “Is There Really Any Benefit to Multivitamins?,” John Hopkins Medicine (The Johns Hopkins University, The Johns Hopkins Hospital, and Johns Hopkins Health System), accessed July 31, 2020, https://www.hopkinsmedicine.org/health/wellness-and-prevention/is-there-really-any-benefit-to-multivitamins.  Lauran Neergaard, “Two New Studies Debunk Benefits of Multivitamins,” NBCNews.com (NBCUniversal News Group, December 17, 2013), https://www.nbcnews.com/healthmain/two-new-studies-debunk-benefits-multivitamins-2D11757314.  Bahar Gholipour, “Case Is Closed: Multivitamins Are a Waste of Money, Doctors Say,” LiveScience, December 16, 2013, https://www.livescience.com/42001-case-is-closed-multivitamins-are-a-waste-of-money-doctors-say.html.  Francis Collins, “Study Finds No Benefit for Dietary Supplements,” NIH Director's Blog (National Institutes of Health, April 16, 2019), https://directorsblog.nih.gov/2019/04/16/study-finds-no-benefit-for-dietary-supplements/.